Nowadays, Story telling and testimonials or case studies of companies are become more popular and viewers are looking interestingly, websites,blogs and most importantly Social Media such as Facebook, Linkedin, Twitter,Instagam, Pinterest there are several more platforms available to share this. But have to share what viewer are wanted to read or see.
3 Major recent trends of Digital Marketing:
- Chatbots : From the last year it become the more major trend in Digital Marketing, If anyone is having some less knowledge about product and services provided by the website or maybe not so technologically sound for the products and services. that audience are mostly looking for this feature on the websites to gain or acquire some knowledge. Also customer can share view or opinions on this platform. Still some of the Indian companies are not rely on this or not using this facility on their websites. To provide best service to the customer is the best concept. Also to increase more and more brand awareness this techniques can be used or mandatory in this year.
- Mobiles Strategies : Educated Indians are mostly having smartphones available with them, Mobiles are more than used apart from calling purpose, because in today’s generations unlimited featured on smartphone available. To reach out to the customer mobile phones are on of the measure part, It’s fast,reliable and accurate which gives us statically accurate results. But most of the companies are not completely taking advantages of this because 1st they having lack of knowledge about this, or unaware about this.
- Social Media Influences : these are the popular peoples strong network and relation with customers to stay updates. whether audience in large or small it doesn’t concern. their followers are more loyal than any other, even if do paid advertisement less than 40% are loyal only but audience having social media influence are more loyal and followed by heart. Marketing strategy do develop social media influence is
- identify the social media influence and their related topic which are best suited for you
- relate with them, ask them to partner with your brand and offer them compensation to create mutually beneficial relationships.
- Measure all earned media and identify which influences and which topics lift your brand the most.