Everybody knows that manufacturing industry is one of the biggest and fastest growing industries worldwide, the world relies
on manufacturing companies. But the presentation they were doing with the old technique only. Many manufacturing companies think that just because they have a website or a Facebook page, they are utilizing digital marketing strategies they having the specific mindset that it is waste of time and if we pay funds to the SEO agency immediately our website will be on the top of the Google rank. One more misconception about an industry is when they having website means everything has been done from their end. As we know that having a website means not really getting sales through it you have to optimize the website as well search engine optimization took place.
When an individual check your website it has to be very prominent, the visitor of your website get to understand about your products and services, I have seen some of the websites are telling about their goals and vision or CSR, Why we are better than others? These kinds of stuff is not trustworthy to the visitors and this will increase the bounce rate (viewer of the website immediately close your website it’s called as bounce rate) that also mean viewer or maybe customer feel website is not relevant, instead of that you have to show mainly on your website with classy images and big stylish fonts what industries you serve, what sets you apart from your competition, and a call to action allowing you to reach a sales representative. Fortunately, the use of social media and digital marketing for B2B manufacturers has been growing exponentially in the past few years with the help of the this defiantly any organization could do branding very rapidly and reach out to their niche audiences.
How does it look? While your website’s primary focus should be on what products and/or services the company has to offer visibly pleasing and eye-catching site could give you a competitive advantage. Your logo and product images have to be very good quality and eye-catching, not having a clean, quality site could actually hurt you. As much as I hate to say it, we humans are attracted to things that are, well, attractive. You don’t want your website to look like it was designed in one hour. This is the perfect way to demonstrate that you are a stable, reliable and successful company
Is your site consumer friendly? First off, make sure your customer clearly knows what you do, what you sell, and what you offer, think about adding an easily found on the website an online catalog or incorporate e-commerce onto your site. Depending on your product if it is easy to sell online or not, If yes then why not take an advantage to sell online. Have to create or use a theme for your websites such as e-commerce site and a mixture of a dynamic website. Word press CMS is having multiple options available at very less cost. On the main page of your website I can insert offering a monthly newsletter the consumer can subscribe to via e-mail may also be beneficial. By this means the customer can keep in touch with your recent activities, so the new customer can be converted to the repeating customers. And you also obtain contact information for potential clients
How’s your SEO? Search Engine Optimization is not something to be looked over, either. In order to get new customers, they need to be able to find you. SEO is same as you have a very big book library and if your search for any keyword search engine will provide you the accurate data. Such as all over the world the most popular search engine is Google so everybody wants to be on top of the all results first-page first result on the Google. But it’s not like that Google will diversify the search result according to geographic location, age, gender, interest etc. So manufacturing Industries has to understand these criteria while doing SEO. You can’t be on the top of your every product always there may be fluctuations happen.
Using social media?
Well, this is simple: use it. Post pictures, update statuses, tweet, blog, and most importantly, engage with your customer! Best practices are to join the communities and groups which is relevant to your product or categories which may be you targeting audiences or Listen to what they have to say, answer their questions, and let them know you care. very cost effective way to promote and advertise your company and to turn your brand into a strong, stable and prominent tool that sells. Always social media will good platform you to increase brand awareness.